I’m bundling these together because I think they work best as a package deal. Yes, The Gervais Principle is a sociological model built around fictional characters from a popular TV show (The Office). Yes, it feels like Rao is making shit up from the comfort of his couch: arbitrarily dividing the world into Sociopaths, Clueless, and Losers. But who cares! All models are wrong; at least this is one is entertaining and insightful.
I hadn’t even seen The Office before, but I still got a lot out of this book stitched-together series of blog posts. Rao is great at surfacing subterranean status dynamics and office politics. One section in particular gave me goosebumps: the hollowness that comes from seeing social reality as theatre, and running out of masks to paper over the void.
Be Slightly Evil probably works best for people who have already fallen down this rabbithole, and are feeling mixed-up about social reality, status games, and the process of meaning-making.
So this is a high-variance recommendation: I think Rao is not going to appeal to most of you, but for the few who who do, he will immediately become your slightly cranky spiritual adviser/uncle. I’ve ended up buying every single one of his collections, even though they’re hit-and-miss, and feel a weird sense of kinship that I don’t really feel with other writers. I’m still not entirely sure why, and your results may vary, but I had to include him as an influence.