I propose this general principle of travel:

If you skip the top-tier or ‘must-do’ attraction, you will usually have a way better time at a fraction of the price.

I’ve noticed this more times than I can count, but was too scared to say anything out loud in case I looked like an uncultured idiot. Privately, I think of most of these brand-name experiences as expensive box-checking exercises: been there, done that, bought the T-shirt. I wonder if we’re trapped in an Emperor’s New Clothes situation, where everyone is secretly underwhelmed, but no-one wants to defect from the agreed-upon narrative. Instead, we post up our happy snaps and loudly reassure each other how great it was…